Her Purpose Campaign w/ Djamilla Toure

  1. Tell me about who you are and the work you do.

Born in Côte d’Ivoire, raised in Morocco, French and living in Montreal, I identify myself as a fruit of the diaspora. I am a daughter, sister, friend, founder, creator, lover and believer. I am also a women’s rights advocate, a model and a fan of African cultures. In 2015 with 4 others young women, we founded SAYASPORA, a media platform for young African women around the world. Through this organization, we hope to create a space where the voices of these young women will be amplified, and their ideas put forward while allowing them to find community.

As an organisation created, thought and led by African women working to improve their communities, SAYASPORA’s mission is to promote women’s solidarity across borders. Women changemakers. Today Sayaspora is a network of more than 18,000 people online. It is a predominantly young female audience (18-34 years old). It is a media platform followed on all continents, in several key cities such as Montreal, Paris, and Bamako.

2. What is the most challenging and rewarding aspect of your work?

The most challenging and rewarding aspect of my work are the same. We work hard to create a platform that will not only serve us, as a team, but a whole generation of African young women around the world. What started as a small side project has become a movement, and working, on a voluntary basis, on something that is completely bigger than us, is constantly a challenge. But each time that one of our publications or articles reach a new woman in a positive way it fulfills us with so much joy, and we get reminded that we are not doing this in vain.

3. What is your purpose and how are you using your career/business to fulfill it? How did you discover your purpose and what steps do you take to continuously operate in it?

I highly doubt that I know clearly what my purpose is yet. But what I do know is that a purpose is something that finds you. Every project I create or participate in must have a meaning, a positive end goal. Otherwise, I feel empty working on it. If you create something just to make money or to become famous, I really believe you will live a miserable life. Your goal should not be about you, but about how you can serve and help others. Give and you shall receive.  

Moreover, all the people we now admire are those who have never given up. They were the ones who clicked on reset every time they encountered a wall. Living a life of purpose is fulfilling, but it is not easy. It is a constant challenge, for a greater good.

5. What does the future look like for you?

I have a couple of dreams in my pocket that still need to see the light. I have faith that I will overcome other challenges and spread joy and love around me. In my future I see peace and a few generational cycles that I would have destroyed.

For Sayaspora, I hope that this platform will be able to reach more young African women in search of inspiration, and community, in Africa and outside of the borders of our continent.

Ivery Arie
Author: Ivery Arie

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